Proud Partnership

Client Catholic Leadership Institute Situation:

The Catholic Leadership Institute (CLI) offers leadership training to lay and religious individuals around the country. We were asked to execute a media relations program around the organization’s Awards for Outstanding Catholic Leadership to build awareness of the group in the Delaware Valley, grow its base of supporters and enhance development efforts.

Storytelling:

We realized that the best way to bring the CLI story to life was through the stories of the honorees.

Outcome:

Presenting those stories to the media, we garnered significant coverage, including a front page story in the City section of The Philadelphia Inquirer, an AP piece and radio coverage from KYW 1060.